Status project: Lopend
10,000 duurzame huishoudens in the Province of Drenthe are set to work on saving energy within their own households. Together they accelerate the energy transition in Drenthe. In the first phase, these households get the chance to participate in the campaign “Speur de Energieslurper“, in which they look for the biggest energy consumers in house. Insights and tips are shared with all other households in Drenthe. Click here for a description of Speur de Energieslurper. In the second phase, a “movement” is started with all the participating households. If you only take a step, you achieve nice things, but what if 10,000 households take steps together?!
The 10,000 duurzame huishoudens project involves an upscaling of the pilot “Actie Energiestekkers” which was successfully implemented in four villages in the province of Drenthe in the context of Drenthe in Transition. In these villages, the action led to immediate energy saving (electricity) and a willingness to take follow-up steps. In collaboration with the province of Drenthe, Gasunie and Enexis Group the action has been tested within a few companies and then perfected. The tests showed that participation in the action led to energy saving and the willingness to take further steps. This means that the action is ready for upscaling. In the context of Expeditie Energieneutraal (Drenthe), Speur de Energieslurper is now offered to a large group of households. Follow-up steps that are offered include: for example, an offer from the Energiewacht to make the house more sustainable, an advice through an energy desk or actions that residents start with support from the Hanze University of Applied Sciences.
During the project the effects of Speur de Energieslurper will be tested even better. The expectation is that the action increases the willingness to take these follow-up steps. In concrete terms, we expect more participants who are interested in possible follow-up steps (for example, getting informed by the Energiewacht) and a greater willingness to actually take the next steps (people are more willing to make use of the offer). To be able to test this properly, we add a control condition: Some residents immediately receive an offer from the Energiewacht without the action being offered. This set-up means that halfway through the project it can be determined whether the desired results are achieved and how great the effect is.
If one person takes a shower for less than four minutes a day, he or she saves an average of over 15,000 liters of water and 90 m3 of gas, or about 80 euros per year (bron: mileucentraal). What if 10,000 people do this? Then every year no less than 150,000,000 liters of water are saved, 900,000 m3 of gas and therefore about 800,000 euros. In terms of water savings; a day of eating no meat, equals a month of daily showering. (see for example this article). What if 10,000 households do not eat meat for a day? In that case 15 million liters of water will be saved in a single day! (Without even mentioning the avoided CO2 emission and the reduced animal suffering that we avoid when we eat a little less meat.)
Small steps that you walk alone, are a good start. Small steps that you walk together, are a huge leap forward! With 10,000 households (or much more) we like to take these steps together.
The first research results are expected at the end of 2018.
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Professorship Communication, Behaviour and The Sustainable Society.
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